It has been the hottest show in town at London Fashion Week for the past few seasons, with precious passes rationed like Willy Wonka's golden tickets and a star-studded front row to rival no other.
Last season, Burberry admirers were out in their droves to be part of the spectacle and the star-studded front row was occupied by Olivia Palermo, Suki Waterhosue, Andy Murray and Kim Sears, Victoria Pendleton, Dita von Teese, Dev Patel and Harry Styles.
The A-listers marveled at the hotly anticipated show, which saw model-of-the-moment Cara Delevingne lead the pack of metallic mac-clad models down the catwalk.
And this year's offering in Kensington Gardens looks set to be bigger and better than ever.
Awesome finale: The models presented creations from the Burberry Spring/Summer 2013 collection and this year looks set to be bigger and better
In the pink: The 28 models walked out at the end in a rainbow of metallic trenchcoats, what will this season bring?
Last season saw elegant, long capes brought up to date in cream wool, midnight blue coated cotton or cropped; given balloon sleeves and paired with hot pants. But what could be in store for this season?
And after such a stellar year for the brand, which saw adorable Romeo Beckham fronting their spring/summer 13 campaign alongside Cara Delevingne and Edie Campbell, fans and fashion editors alike are excited to see what today's show will bring.
It has been a busy eighteen months for creative director Christopher Bailey, who at the end of last year celebrated the opening of a new flagship store on London's Regent St - a four floor temple to Burberry he says offers the customer a 'living experience' of Burberry.com.
At the same time as he was designing the Prorsum 2013 collection and he had Burberry London, eyewear, accessories and menswear on the go too.
Bailey reworked the classic trench in metallic hues, ruffles or sequins last season
Pretty palette: Blush satin skirts, pencil dresses, rose-hued capes and balloon shoulders - with pops of contrast courtesy of yellow shoes
Epic: The show took place in Kensington Gardens, the glass roof and lights giving an impression of bright sunshine- the venue for this season is the same place so expect similar things
A very very nice man indeed: Christopher Bailey poses backstage ahead of his Burberry Prorsum 2013 spring/summer catwalk show at London Fashion Week
SO... JUDGING BY LAST SEASON'S STELLAR FROW, WHO CAN WE EXPECT TO SEE THIS TIME AROUND?
That's quite a line-up: Actor Julian Ovenden, Olympic rower Pete Reed, actor Saif Ali Khan, actress Alice Eve, gold medallist Victoria Pendleton, Breaking Bad star Aaron Paul, burlesque dancer Dita Von Teese, One Direction's Harry Styles, Slumdog Millionaire star Dev Patel, Burberry girl and Brit actress Gabriella Wilde, legendary snapper Mario Testino, movie mogul Harvey Weinstein and Apple designer Sir Jonathan Ive
Burberry front row: From left, Italian actor Nicolas Vaporidis, actress Giorgia Surina, Burberry campaign star and musician Roo Panes, singer Alison Mosshart, musician Miles Kane, model, actress and singer Suki Waterhouse and model and actress Olivia Palermo
Dita Von Teese and Breaking Bad actor Aaron Paul catch up before the show
LEFT: Tali Lennox arrives at the show in top-to-toe Burberry, and RIGHT, One Direction singer Harry Styles in Burberry
Olivia Palermo wore Burberry well for her front row appearance
Andy Murray and girlfriend Kim Sears made a rather attractive doubles pairing as they arrived for the show
Mehn...Check out her clutch.. *Lovely*
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