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Beyoncé, Salma Hayek and Frida Giannini launch Gucci's 'Chime For Change' campaign
Frida Giannini, Beyonce and Salma Hayek Photo: Gucci
Beyonce Knowles, Salma Hayek Pinault and Gucci creative director Frida Giannini have joined forces to co-found Chime For Change, a new global campaign to raise funds and awareness for girls' and women's empowerment, backed by Italian fashion house Gucci.
The initiative will be formally announced by Hayek Pinault at the TEDxWomen lunche on in California today, where she will also present the first of 10 short films produced for the campaign.