Saturday, 13 December 2014

Vogueimprint Exclusive: Italian Haute Couturier Ettore Bilotta and Multi-Award Winning Photographer Norman Jean Roy Unveil New Etihad Airways Uniforms

Etihad Airways today revealed its much anticipated new uniforms at a spectacular show in Abu Dhabi, paving the way for a new age of glamorous and sophisticated flying. 

Created by Ettore Bilotta at his atelier in Milan, the new uniform exudes a classic elegance seldom seen in the aisles of modern airliners, and cleverly merges dramatic elements of old world haute couture from 1960s Paris and Rome, with the more contemporary fashions evident on the runways of London, New York, Milan and Tokyo.

The brief given to Bilotta by the airline was for a design which would represent timeless sophistication, glamour and elegance. The designer has succeeded in realising the airline’s aspiration to reimagine flying by creating clothing which captures the understated style and innovation of Etihad Airways.

Click below for more pictures...

Press release:

Images from Norman Jean Roy photoshoot:

Behind the scenes video of the Norman Jean Roy photoshoot:

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