Monday, 15 April 2013

Its Confirmed: Beyonce Announced As New Face Of H&M 2013

Beyonce Mrs Carter Show advert
Wanna get away? Beyonce's new tropical island-themed H&M campaign will have temperatures rising this summer, the retail chain announced in a release on Thursday, March 21. In the sexy promotional images, the "Bow Down/I Been. Beyonce said: ‘I’ve always liked H&M’s focus on fun and affordable fashion.

On" singer gives a sultry stare at the camera as she lounges on the beach, her wavy hair piled high to the right, a white flower prominently displayed behind her left ear (sorry fellas, she's taken!).

For more pictures, click below...

BEYONCE has teamed up with H&M for a new advertising campaign.nThe entertainer - who kicks off her sold out Mrs. Carter Show World Tour on April 15, will appear in television and print ads featuring pieces from the H&M summer collection. nThe print and outdoor billboards introduce "Beyoncé as Mrs. Carter in H&M¿ The clothing will be available beginning May in H&M stores worldwide and online.nShe said:" I¿ve always liked H&M¿s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements ¿ fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.¿nThe campaign images were shot in Nassau in the Bahamasnn*****nnTNI Press Ltd does not hold or assert any Copyright or License in the attached image. Any fees paid to TNI are for TNI¿s services only. Such fee does not, nor is it intended to, convey to the user any Copyright or License in the image. By publishing this image, the user expressly agrees to indemnify TNI against any claims, demands, or causes of action arising from, or connected in any way, with the user's publication of the image.

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